How many times does an IT project start with the great/full intention of including the user base in the decision making or asking the community for their requirements, but then fails at the first hurdle because the end user was forgotten about? By never asking them? Can you describe your organisations Working styles, user experience and persona definition?
It’s a well-documented fact; the top two reasons IT projects fail is due to a lack of user involvement and poor communication. Without these connections the people that use IT hence the users/customers IT departments are looking to serve can more often than not become disengaged and even hostile.
Alternatively the problem may be that your clients have become disenchanted with their IT, believing things are being done to them rather than for them, or everything is the responsibility of IT because they feel disempowered.
Or perhaps your users have become disengaged with their IT, believing maybe IT changes are made for every other reason than to help them?
Are you are starting a new project and looking for a better way to engage your customers to optimise the success of your project?
Why use look at Working styles, user experience and persona definition?
Working styles, user experience and persona definition service aims to develop a digital persona that represents groupings of users within your organisation that may not follow traditional organisational roles. Prioritising your users and understanding what is really important to them will enable you to begin building a picture of how they work and what you and you’re your team can do to improve their working IT environment.
This creates a user-centred approach to design where the ultimate success of the solution is directly linked to user involvement. Each element of the solution can then be aligned to the users’ perspective and needs alongside business process and technical requirements.
This approach seeks to:
- Engage the user community in a meaningful dialogue
- Define working styles to support and steer technology projects
- Justify requirements to management teams
- Gain key stakeholder buy in
- Better align to business goals and objectives
- Identify the right people for workshops and interviews
- Establish a greater understanding of the target audience for the solution
- Greater clarity on the goals of what the users and business need and want to achieve
- Clarify support and training requirements
- Use all this information to shape access, device and application requirements now and for the future